Apple's Device Subscription Service: A Risky Gamble? Apple may unveil a new device subscription service, dubbed Apple Upgrade, as soon as next week, according to Bloomberg.
This move comes on the heels of recent price hikes for many devices, with some increases reaching as high as $1,300.
The plan would allow customers to lease Apple products, including iPhones, iPads, Macs, and Apple Watches, without taking on the full financial burden upfront.