The Rent to Own Trap: Apple's Latest Play to Keep You Hooked Apple's recent announcement has sent shockwaves through the tech industry.
Beneath the surface, however, lies a more insidious message: the company's relentless push to make users rent their way into its ecosystem.
The new Apple Upgrade service allows users to pay a monthly fee for devices like iPhones, iPads, Macs, and Apple Watches.