The Beautiful Game Meets Big Business: Argentina vs Spain in a World Cup Like No Other The 2026 FIFA World Cup has been marked by controversy, from skyrocketing ticket prices to unprecedented American influence.
As defending champions Spain face off against Argentina in the final, it's not just Lionel Messi's legacy and Lamine Yamal's star power on display – but also the increasing commercialization of football.
The World Cup has always been a spectacle, but this year's edition feels like a product launch.