Seoul's Nightlife Paradox: Sobriety Meets Reinvention In the neon lit streets of Hongdae, a transformation is underway. The area, once dominated by rowdy bars and clubs, has become quieter than ever.
Many pubs and restaurants are struggling to attract customers as a growing number of young Koreans turn away from the country's long standing drinking culture.
This shift is not unique to Hongdae; it's part of a broader trend sweeping South Korea. Since 2015, the number of drinkers in their 20s has been steadily declining, according to various reports.