Bezos' Big Bet: Can Amazon's AI Overhaul Revive Prime Video? Jeff Bezos, the reclusive billionaire and founder of Amazon, is reportedly pushing for a radical overhaul of Prime Video.
Dubbed "Lighthouse," this ambitious project aims to put artificial intelligence at the forefront of the streaming service, elevating Amazon's stature in AI research and development.
The impetus for Lighthouse is said to be Bezos' frustration with a recent presentation that failed to adequately showcase AI capabilities.