The K Pop Industrial Complex: How Netflix's Concert Tour is Selling Out Fans The intersection of popular culture and consumerism has never been more pronounced than in the latest move by Netflix to monetize its global phenomenon, "KPop Demon Hunters.
" As the platform gears up for an official concert tour, it's launched a merchandising blitz that's leaving fans both excited and exasperated.
The tour T shirts, available online in various colors and sizes, are the latest attempt to cash in on the success of this animated film. This merchandising push raises questions about the K pop fandom.